3rd June 2025

Why corrugated design is pivotal to packaging success

The benefits of corrugated board as a sustainable packaging material are numerous and significant.

Offering unparalleled protection due to its robust and resilient structure, the fluted design acts as a cushion, absorbing impacts and vibrations during transit, which significantly reduces the risk of damage to the packaged items.

Complemented by its flexibility in terms of cutting and folding to create a whole range of shapes for fittings, it makes it ideal for bespoke packaging solutions that suit a wide range of product types.

However, these successes are only enjoyed when a professional corrugated packaging designer applies their knowledge to customer briefs and objectives.

The team at Cardboard Box Company is renowned in the industry for its talent and creativity but how do they deliver such successful projects and innovative designs on a continuous basis across a wide range of industry sectors?

Understanding the different types of corrugated

As there are so many different types of corrugated board available it is important they understand the different types of corrugated. The type of board chosen plays just an important part in protecting the product as does the design.

The unique structure, characterised by fluted layers sandwiched between linerboards, provides exceptional strength and durability. This design helps absorb shocks and impacts during transportation, reducing the risk of damage.

The type of liner board differs, the fluting differs, the number of layers differ and these all contribute to making up lots and lots of different types of board.

Our designers have extensive knowledge of these board grades and work with our suppliers, including our sister company Board24, to select the right board type for the project in hand.

Designers delivering solutions

Our talented designers, and those across the industry, leverage the versatility of corrugated board to create innovative and effective packaging solutions. They experiment with various flute profiles, combining different types to achieve the perfect balance between strength, cushioning, and weight. By incorporating die-cutting techniques, designers can craft intricate shapes and structures that enhance the visual appeal while maintaining the integrity of the packaging.