4th August 2025

Creating an effective retail packaging strategy

Simplistically, developing an effective retail packaging strategy involves a carefully orchestrated blend of market awareness, brand alignment, and practical considerations.

In reality, it’s a multi-faceted operation which helps businesses to market their products either on a year-round basis, or for seasonal or promotional campaigns.

By aligning sales, marketing, product development and brand identity and choosing a packaging partner that understands retail packaging it can deliver huge successes, increase sales and profitability and position brands to encourage repeat business and foster brand loyalty.

Knowing your audience

Perhaps one of the most important things to consider is to know your audience. Big brands invest heavily in ascertaining this, but smaller businesses and those without huge marketing teams need to outline who, where, and how they intend to target their audience.

Having an understanding of customer preference, values and purchasing behaviours are all important, not only for the business but also for the packaging partner tasked with developing, designing and manufacturing the retail packaging strategy.

Telling the story

Once the audience has been established it is key to know what story you are telling. Is it an ongoing, over-arching message or a seasonal campaign that has to deliver maximum results in a short space of time?

This helps the packaging partner develop packaging to support this and tell the brand story, ethos and unique selling points to catch consumers eyes and encourage a purchase, especially those impulse buys which can imprint an unfamiliar brand on a new customers mind.

The part corrugated plays

Functionality, sustainability, and recyclability have become hugely important to businesses and consumers alike. The packaging must safeguard the product throughout the supply chain, be easy to open, and, increasingly, reflect eco-friendly values through recyclable or biodegradable materials. This is how a corrugated packaging partner adds infinite value, balancing aesthetics with practicality and environmental responsibility.

Because corrugated board is available in many different grades, which deliver greater strength, print capabilities and overall design flexibility, it is entirely suitable for the full range of retail packaging solutions including point of sale, shelf ready, dump bins, free standing display units, countertop and more.

And, because our team has decades of experience in designing the very best retail packaging solutions in line with our customers retail packaging strategies, we have helped those customers enjoy huge successes in retail environments.

What can you expect when you work with us?

This leads us on nicely to explain what you can expect when you choose The Cardboard Box Company as your packaging partner.

Celebrating 50 years in business this year, we know a fair bit about the corrugated industry. But perhaps more important than that is the fact that today’s Cardboard Box Company is constantly challenging the status quo and pushing the boundaries of design and material and print capabilities.

We’ve won awards for our print and have some of the best machine capabilities in the industry allowing us to execute the innovative designs we create with precision and flair.

Customers are reassured by the personable nature of our team, our ability to translate briefs into reality and to do all this with innovation and attention to detail.

If you’d like to know more about how we help you create an effective retail corrugated packaging strategy, simply get in touch with our team and let’s get started.