9th September 2025
Common packaging challenges and how we solve them
As experts in our field, we see our customers experience many of the same packaging challenges.
Working with our customers, we always find solutions that solve those challenges and do this in a creative, professional and expert manner, aligning their packaging goals and operational requirements into a solution, or range of solutions that meets their requirements.
We view a packaging challenge as an opportunity to showcase the agility and versatility of corrugated board and packaging.
Typical challenges
Businesses across industries encounter a variety of packaging challenges that can impact product integrity, operational efficiency, and brand perception. Some of the most common issues include:
- Ensuring Product Protection – It’s important to businesses that their products are protected from physical damage, moisture, temperature fluctuations and contamination during transit and storage, especially for fragile or perishable goods.
- Making packaging sustainable – Many businesses utilise all or some hard to recycle packaging and when they wish to elevate their sustainability, finding a packaging material that meets their expectations can be seen as a challenge. In reality, corrugated is such a flexible material, with so many board grades and types and designs, that it can often equally or outperform materials which are perceived to be stronger.
- Supporting supply chains – Bulky, irregular, or inefficient packaging can increase shipping costs and complicate warehousing. Optimising packaging for space and logistics remains a central concern for many businesses.
- Achieving brand visibility – Creating packaging that is both functional and visually appealing is vital for standing out in a crowded marketplace. Striking the right balance between eye-catching design and practicality can be seen as difficult yet ultimately it can be achieved.
Corrugated packaging like our see these challenges as opportunities and address these multifaceted challenges with innovative strategies backed up by expert material and print knowledge, design expertise, and commercially viable methods to help businesses overcome these perceived challenges and achieve packaging success.
But what can customers expect when we start to solve these challenges?
Experience and professionalism
Our knowledge of business, the packaging required, our raw material, our production capabilities and our professionalism all add up to the delivery of successful outcomes for our customers.
Our raw material knowledge is second to none and we are ably supported by our sister company, Board24, and other raw material suppliers to source the correct board for the project in hand.
We match products, designs and materials considering varying board grades and flute sizes, carefully tailoring strength and rigidity to the product’s weight and fragility. This versatility allows for robust product protection from light and delicate to heavy and cumbersome – all solved with corrugated board.
This also helps business face and find a solution to their sustainability challenges by minimising their environmental impact. Many also find corrugated solutions actually help them to improve their supply chain efficiencies.
With corrugated solutions being designed to assist in shipping volume, improve warehouse control and make lineside packing as efficient as possible choosing corrugated can help tackle identified challenges but often helps streamline procedures in other ways too, quite often saving businesses unnecessary costs in terms of wasted material and time.
When a brand is represented through its packaging it can feel like a business has achieved its goals when surmounting packaging challenges. The beauty of a bespoke solution is that it promotes brands in such a positive way and once experience, brands never return to plain packaging again.
It’s also a great sales tool for many businesses when we incorporate point of sale packaging, gift packaging and ecommerce solutions into their ranges where required.
With an enviable range of technical know-how our team also supports businesses with compliance, packaging testing, samples, print solutions and more. It’s not just about a box, it’s about so much more.
Through this blend of technical innovation, sustainable responsibility, supply chain awareness and customer-centric design, corrugated packaging companies help businesses overcome the most pressing packaging challenges—transforming obstacles into opportunities.
